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// comparison criteria

We compare booking agencies on four axes.

Every agency markets itself as "high quality". We grade each one on the same four criteria: meeting booking, SDR team model, ICP data and CRM integration. That gives you comparable proposals, not parallel marketing pitches.

01 · Axis 01

Meeting booking

We compare how each agency runs phone + email + LinkedIn as one sequence, who actually uses a Finnish-speaking team, and who outsources to an offshore team branded as a "Finland team".

  • Booker location and language skill (Finnish as native)
  • Touches-to-meeting (realistic 3–20, not mythical 60–120)
  • Show-rate reporting and qualification criteria
02 · Axis 02

Outsourced SDR team model

Dedicated SDR or shared pool? Pilot length, lock-in terms, notice period, ability to scale within the quarter — our comparison template surfaces all of these side by side.

  • Dedicated vs shared SDR model
  • Minimum contract length and lock-in
  • Pricing per FTE-equivalent (€4–7k/mo benchmark)
03 · Axis 03

ICP data and audience quality

Where does the agency get its list? Vainu, Apollo, Clevenio, or a third-party reseller? Data freshness and email verification drive touchpoint efficiency more than the booker's skill.

  • Data source used and refresh cadence
  • Email verification process before send
  • Signal-based segmentation vs just industry + size
04 · Axis 04

CRM integration and reporting

Do activities, meetings and replies flow automatically into HubSpot, Pipedrive or Salesforce — or do you have to copy them? Which metrics show up in the weekly report, and who can see the pipeline?

  • Native integrations vs CSV export
  • Weekly report content (real metrics, not just "meetings booked")
  • Who owns the contacts when the contract ends

Request a tailored comparison report

We apply these four axes to your ICP and recommend 3–5 best-fit Finnish agencies — plus an RFP template that produces comparable proposals. Free, funded by Clevenio.