How much should you invest in outbound booking?
Answer four short questions. You'll get an estimate of meetings needed, dial volume, recommended SDR headcount and quarterly investment. Results are emailed to you.
Your booking plan
Based on the numbers you entered. We'll spar with you on where they can improve.
To hit the target customer count at your close rate.
Dials, emails and LinkedIn touches combined.
Assuming 50 contacts / SDR / day (multichannel).
Includes bookers, tooling, data and weekly reporting.
Target customers × average deal size, annualized.
Investment vs. first-year ARR contribution.
What this means concretely
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Assumptions: 60 working days / quarter, 50 touches / SDR / day, in-house SDR cost €3,500–4,500 / month fully loaded (Finland). Outsourced agencies typically run €4,000–7,000 / month per FTE-equivalent.
Want a side-by-side comparison?
Get matched to 3–5 Finnish booking agencies that fit your ICP, plus an RFP template. Free, because Clevenio funds the tool.
Start the comparison →What does booking really cost — and who's behind this comparison?
Quick answers to questions our comparison-tool users ask constantly. For numbers tailored to your situation, use the calculator above.
Is Buukkitoimisto.com an independent comparison or owned by an agency?
Buukkitoimisto.com is a free comparison tool funded by Clevenio (Sales Led Oy, business ID 3001459-9, Helsinki). Clevenio is the Nordic B2B search engine for outbound sales — we are not a booking agency, we don't compete with the agencies in the comparison, and we don't take referral fees from them. The comparison is built on public data, customer feedback and what our team sees across hundreds of Nordic outbound teams. We benefit indirectly — when companies make a good booking choice and grow, many of them become Clevenio data customers later on.
What does an in-house SDR cost in Finland?
Junior SDR base salary in Finland is ~2,500 €/mo + commissions, so total earnings land around 3,500–4,000 €/mo. Fully loaded with employer costs, tools, data and manager time, that's roughly 42–48 k€/year — about 3,500–4,000 €/mo. An outsourced agency typically charges 4,000–7,000 €/mo per FTE-equivalent depending on tier and scope.
How many touchpoints per booked meeting?
On a well-qualified ICP with a relevant message, 3–7 touchpoints. On a scalable mass sequence, 10–20 is typical. Above 20, the problem is almost always the list or the message — not more dialing. Don't trust an agency promising better numbers without ICP qualification.
Is outsourcing better than building an in-house SDR team?
Outsourcing reaches production in 2–4 weeks, in-house takes 12–20. Annual cost is often similar (43–48 k€ in-house vs 50–84 k€ outsourced per FTE). In-house learns your product better long-term; outsourcing scales faster and is more flexible. Our comparison tool shows which fits your ICP and growth pace.
Why is this calculator and comparison free?
We're Clevenio, the Nordic B2B search engine for outbound sales. In customer success conversations we see teams every week burning 10–20 k€/mo on the wrong agency. The free comparison and calculator are our tools so that good agencies find good customers — we don't charge anything for it and we don't take referral fees.